S4E12: How Bold Jewelry is Blending Heritage, Storytelling and Social Impact | Poonam Thimmaiah
Description
Welcome to Season 4, Episode 12 of The IKKIVI Podcast, where we sit down with Poonam Thimmaih, the creative force behind Maalicious Jewelry, a brand that beautifully weaves together heritage, community, and craftsmanship.
From her Kodava roots to her life as a New Yorker and immigrant entrepreneur, Poonam shares how her personal journey, motherhood, and cultural inspirations shaped Maalicious into a brand that empowers women artisans in India while creating bold, statement jewelry pieces with purpose.
Discover how Poonam transformed traditional Indian artforms into contemporary jewelry design, the challenges and triumphs of starting a business across two countries, and how storytelling through craft can create meaningful social impact.
If you’re passionate about sustainable fashion, ethical jewelry, artisan-led design, or women-led businesses, this episode will inspire you with stories of resilience, creativity, and connection.
Follow Poonam on Instagram: https://www.instagram.com/poonamthim/
Explore Malicious: https://www.instagram.com/maaliciousjewelry/
Follow our Host and Founder: Nivi Murthy
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Visit our store: ikkivi.com
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